How to grow your podcast audience
So you have a great podcast theme and have started to set up your episodes with a following consisting of your friends and family … many of you are thinking now what? Growing your podcast audience will take time, effort and great content, however, we explore some great tricks and tips that can help lead you in the right direction.
- A good host is key: We hate to sound biased but ensuring that you have the right hosting platform for your podcast will ensure that your content will be pushed to the right channels. Also, by choosing a reliable hosting platform you can ensure your listeners will be able to access your content with little disruption. There is a handful of hosting platforms to choose from — it is important to ensure they are supporting your needs, especially starting out. Pay close attention to whether they are charging you based on performance metrics rather than bells and whistles you don’t need early on. Ensure they are leveraging reliable technology to host your podcast…you do not want to face disruptions or slow download speeds. Check out the wisecast.fm platform to see if it makes sense for you.
- Leverage your network: This tidbit may be a bit obvious but it is often overlooked when trying to grow podcast audiences — often people opt for paid advertising. It’s important to reach out to key influencers that appeal to your audience, ideally, you want these people to appear as guests once you have established a rapport with them. In our previous blog, we mentioned it is important to choose subjects you are knowledgeable about … so chances are you also have a strong network of people who are experts as well. Collaborate … collaborate … collaborate — they will help spread the word, especially if they are guests on your podcast.
- Bring them to you with SEO: Hosting anything online requires some good SEO in order to find your audience. Although podcasting is an audio medium, ensuring you are using keywords to attract the right audience when drafting your podcast and episode description/titles is very important. Do some research on what other podcasters are using in their descriptions on iTunes and Spotify, especially for podcasts that are featured under your topics. SEO helps drive the number of people that will come across your podcast based on search terms and subject areas — they are often already looking for the content you have created.
- Interact with your audience: Often things that bring the greatest value also take the most time. Interacting with your audience can be time-consuming, however, it will encourage listener loyalty and will likely increase more word of mouth marketing. We recognize being a part of online communities or engaging with listeners through social media requires more effort than simply pushing your content out there, however it provides an opportunity for you to build your connection and personal brand with your audience. Start off simple and focus on building your audience through a social media channel that has the greatest following with your target group … build your community starting from there.
- Promote your podcast: You’re probably thinking duh! What we mean is to build a strategy around how you plan to promote your podcasts. The strategy should include regular digital artwork that you can post to your social media channels and also a newsletter to push your content to subscribers. Your audience needs to look forward to the content you plan to explore and also needs a way to share it with their own network. Newsletters are a great way given you can track who they are being sent to and can expend your subscribers.
We hope these quick tips on growing your audience can help get you started. The wisecast.fm team is always happy to help with the latest tips and trends with podcasting! Send us a note … we would love to hear from you.