How to Name Your Podcast - the best guide 2020
It's time to name your baby .... so we understand that it can be difficult to choose a podcast name that will grab your audiences attention and also perform well in search. You will likely spend lots of time agonizing over the ideal name that has not yet been taken or does justice to your creative masterpiece. We thought we would provide some tips to make the naming journey easier and things that you need to keep in mind when selecting the right one.
Optimized for search: We are listing this as the first thing to consider because most podcast directories don't care how creative your name it, it needs to be relevant to what your audience is searching for. Do research on your topic and try to incorporate competitive key terms, we know that it is difficult to stay competitive with popular topics, however the combination of your podcast and episode names should help you become more visible
Stay on topic: This is somewhat related to the point above, however it is important to relate your podcast name back to what you intend to focus on. It may sound like we are stating the obvious, however sometimes creativity can get the best of us and the names that are selected tell the audience very little about the podcast. Think of your podcast name as an elevator pitch for why someone should listen - if you're stuck there are a number of online free tools to leverage that can help you pick a name.
Keep it short: We know, we have now taken the fun out of the entire process however major podcast directories want you to limit the number of characters in your podcast name. iTunes has a 255 character limit, however half of all podcasts fall between 14-29 characters. Keep in mind that your listeners are coming from various channels so their screen size may limit the number of characters shown so you want the crux of your topic in the first few words.
Add podcast? We are on the fence about this one, there are a number of sources that suggest using the word podcast in your title will improve it's search-ability, however it is also taking up valuable characters. Although there is some evidence it may help boost your ranking, there are far more important details that we have outlined above that will have a greater impact.
We thought we would provide some great tools to help you choose the right name for your podcast:
- Business Name Generator (Podcast Names) - great tool to generate podcast names
- Shopify Business Name Generator - we know its for naming businesses but you can use it for your podcast too
- BizNamesWiz.com (Podcast names) - another great free generator