How to start a podcast - ultimate step-by-step guide 2020
Podcasting is a channel of expression that has been around since 2004, however, its popularity has reached new heights. In 2019, Google had indexed over 2 million podcasts globally … with growth promising an upward trend. You’re probably thinking … that’s great, but how do I capitalize on this wave. We have compiled a few ideas and things to consider before you get started on your podcast. With a proper plan in place, you will be able to achieve your podcast goals whether you’re just looking to get your voice out there, increase listenership, monetize or use it as a marketing channel.
5 Things to consider to set yourself up for podcasting success:
- Determine a good niche market to go after: With so many podcasts on the market, it is important to do some research on what is relevant. Poke around on key podcast platforms to get a sense of what is current and trending and then see if you have expertise in any of them. For example, machine learning and data science are trending subjects and if you happen to be live, eat, and breathe algorithms, this may be your jam.
- Make sure your equipment is decent: No one is telling you to go out and purchase the latest and greatest audio equipment, however, voice quality and clarity is key. People tend to drop off if they hear too much static in the background or your cat meowing … :). Just like any marketing medium, it is important to establish a level of professionalism, in this case, sound is your product. It may be worthwhile to invest in a decent microphone / headset. Here are some good suggestions on products to invest in.
- Plan ahead — episodes and guests (if applicable): Although monetization shouldn’t be the focus of your podcast, your passion should be, it is important to ensure you have engaging content planned out. You should try to have an idea of what your first 5 episodes will cover and the guests you plan to invite onto your podcast; this will allow you to plug your future shows in your episodes to engage your audience and also keep you on track. By staying organized you will have an easier time appealing to sponsors or any donators you may have.
- Be a credible source for your subject: Can’t stress this enough, in a sea of over 2 million podcasts it is important to backup your content. Depending on the subject material you are going to cover it is important to have your social media profiles up-to-date and audit any public information you have out there … the last thing your audience needs to witness is your 2 am drunken rant on twitter. In addition, it is important to have an introduction that promotes your expertise and skills in the field …this doesn’t mean a live read of your resume, but just key points that make you a pro!
- Don’t hesitate … chances are there is an audience waiting: This applies to any medium, however often people are hesitant to get their content out in fear that there are no listeners. Podcasting has seen its highest growth numbers in 2019, in a recent Neilson report it is expected by 2022, podcast listening will grow to 132 million people in the United States… this doesn’t include the market globally. The podcast ocean is vast … we say … go for a swim!
We hope there is some good content for you to get started on your podcast. Check out wisecast.fm